The DynSyn Difference

After investigating the most successful organisations over the last 20 years or so, it became apparent that many shared at least one common characteristic:  their focus always remains on the value they bring to shareholders and stakeholders, customers and constituents.  It is true that many of these organisations share other characteristics as well (i.e., strong personnel and human dynamics, excellence in product, service, or price, contribution to community, etc.), but none of these things are possible without a long-term commitment to value.  And, successful value quotients are dependent upon the proper alignment of the five critical elements of the "Change Pyramid."

We’ve all heard the war stories; we’ve all read the pundits, analysts and “expert opinions.”  Bottom line: more projects fail than succeed.  Failures have many things in common: unclear objectives; conflicting risk/reward systems; weak, or worse, uninvolved leadership; operating plans that work at cross purpose to the defined strategy; unrealistic expectations.  The list can get even bigger with each case study.  Regardless, there’s commonality in those organisations that enjoy success, repeatedly: there is alignment of ALL of the success elements associated with strategic change.  At Dynamic Synergies Group, we not only understand this phenomena, we work to bring about alignment. 

Vision must be articulated at all levels of the entity and becomes the driver of all focus and activity.  We take into account your values, beliefs, history and desires in establishing the vision for the future of your organisation.  From the vision, strategy is developed and refined.  The basic approach keeps strategy simple...and well focused on the vision of the organisation.  The vision and the strategy work in concert with each other.  And the entity does NOT try to be all things to all people or potential customers.  It understands its niche, it's product, service and/or price dominance, and its definition of its "best" customers. 

Business Intelligence, or performance outcomes and measurements, need to be defined and used as benchmarks for change.  All too often, metrics become artificially skewed based on maligned vision and strategies resulting in wrong measurement, or even worse, abandonment of of measurements.  Herein lies the the downward spiral that makes so many initiatives and projects less than successful.  Furthermore, measurements that are not taken nor maintained lead to mismanaged expectations. 

Business and Operating Plans need to be simple, understandable and easily communicated to all levels of an organisation.  And, equally important, there cannot be too many so as to dilute resources and focus.  All too often we find too many plans, too many projects, too many initiatives, all tied to tradition and the status quo.  The problem is exacerbated by  business intelligence that focuses on the known, rather than the unknown.  At DynSyn, we believe that in any one year period, only about three initiatives can be undertaken.

Solutions need to be focused on the three key initiatives.  And, they need to be practical, not lofty.  Enabling technologies need to be incorporated into the solution in a positive and practical manner while recongnising that such change is disruptive to the organisation.  People, by their very nature, become uncomfortable and anxious.  Too often, solutions are adopted based on misinformation, or worse, as an inappropriate panacea for “fixing a problem.”

How many technology solutions are acquired without understanding the top elements of the pyramid? How many technology-based projects render disappointing results?  To avoid these pitfalls, DynSyn allows the business to drive the solution, not the other way around.

DynSyn provides highly specialized consulting services that help your organisation define its Vision and Strategy, and develop the plans to get you there.  Our experienced professionals have the knowledge to work with your team to achieve unprecedented results. 

Unlike other consultancies, DynSyn also implements its recommendations and is capable of providing  business process and technology teams that transform your Vision and Strategy into reality.  And our team members come from around the globe, offering outstanding perspective, experience, solutions, and results.

Page Updated: 02/26/2008 12:23:44 PM -0600